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Home :> Full Coverage :> Marketing Automation and Campaign Management 

Products
- Chordiant Marketing Director 
- E.piphany Marketing 
- Protagona Ensemble 
- SAS Enterprise Marketing Automation 
- Siebel Marketing 
-

Unica Affinium

- Xchange Campaign 
...more Products
- Annuncio Marketing Platform
- Aprimo Marketing
- Group 1 DB1,MODEL1
- Kana Marketing
- MarketFirst eMarketing Platform 
- Marketsoft DemandMore
- Marketswitch TRUE Suite
Consulting
Marketing Automation 101
- Successfully Facilitating a Marketing Strategy Session

- Tracking Responses: The Measure of Marketing Success

ASP
 
Events
 
Books
 
Web Sites
 
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Top Stories

::Unica: A Perfect Model for Marketing Automation 

“During the next 3 years more organizations will implement full marketing automation solutions, extending beyond the customer management into brand management and resource optimization,” predicts Yuchun Lee, co-founder and CEO of Unica Corporation, in an interview with IntelliBusiness. >...more

::Chordiant Software Gives Thomson Travel Group Ticket to First-Class CRM

Thomson Travel Group, part of the largest tourism group in the world, has selected Chordiant's Marketing Director Solution as the foundation from which to drive comprehensive targeted marketing campaigns. >...more

 

::Marketing Automation Software Forecast and Analysis, 1999-2004 - IDC

This document discusses what the prospects for marketing automation applications are, and which technologies are fueling market growth. >...more

::Is marketing automation the next big thing? - Network World

"It's the latest boutique market, a potentially lucrative niche not yet discovered by the large vendors". This was way back in 1998 when the marketing automation as we know it today was in it's infancy.  >...more

Product News
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Chordiant Announces CRM's First Major Enterprise-wide Integration of Marketing Applications and Customer Data - 9/25/01

::

PeopleSoft Integrates Unica's Robust Data Mining Capabilities with PeopleSoft EPM Platform - 9/24/01

:: Protagona Worldwide Achieves Leadership Rating by World’s Largest Technology Analyst Firm -  9/20/01
::

E.piphany Receives a Top Ranking in the July Forrester Research Marketing Automation Techrankings - 8/02/01

::

Protagona Announces Preview™—The First Solution That Delivers a True Closed Loop Solution Between Marketing Analytics and Automation - 7/31/01

:: Marketswitch® TRUE Suite Enables Companies to Maximize Marketing ROI - 6/11/01 
::

MarketSoft's New DemandMore Suite First to Empower Marketing to Drive Revenue through the Demand Chain - 5/21/01

Alliances and Partnerships
::

SAS's acquisition of Intrinsic strengthens SAS Solution for Enterprise Marketing Automation (EMA).

:: Group 1 Software Announces Expanded Alliance with Siebel Systems
- 10/01/01
:: Marketswitch® and Chordiant Team to Maximize Marketing Campaign ROI - 7/10/01 

 

Customer Wins and Success Stories

::Cintas Implements Unica Affinium to Manage Worldwide B2B Marketing Programs - 10/01/01

::Beech Street Corporation Selects Group 1 Software for Data Accuracy and Enrichment - 9/24/01

::GE Capital uses SAS for EMA to roll out a consistent, global CRM strategy

::BeNOW Selects Unica Affinium to Automate Customers' Cross-Channel Marketing Campaigns - 9/17/01

::Allstate Selects MarketSoft's Lead Management Solution to Maximize Revenue - 8/13/01

::The Royal Automobile Club of Queensland Selects Protagona Worldwide’s High-Performance Marketing Solutions - 8/02/01

::NewsEdge Selects Aprimo to Streamline E-Marketing and Lead Management - 7/16/01

::Amway Selects Aprimo Marketing for Global Event Management - 5/21/01

Industry Buzz

::Marketing Capitalizes On E-Mail - InformationWeek 7/23/01

::Forrester Ranks Marketing Automation Apps - CRMDaily.com 7/18/01

::Customer Relationship Management: WANTED: The Perfect Marketing Automation Tool - DM Review, May 2001

::CRM - Marketing Automation gives CRM a Lift - InternetWeek 3/20/01

::Marketing Automation Tips for Busy Marketers - Digitrends 3/06/01

::Enterprise Data Quality: Covering all your Bases - DM Review

::Tools Analyze Marketing Efforts - InternetWeek 12/11/00

Industry Reports

::The Decisioning Frontier: Get Ready for Marketing Automation - DM Review 

::International Direct Marketing: Tips and Tricks - Target Marketing

::Marketing: Take it in-house or kick it outside? - META Group/CNET.com

::Customer Relationship Management Solution Adoption Trends and Directions: Industry and Company Size Analysis - IDC, Sept 2001

::Effective CRM Requires Sound Segmentation - Gartner, Sept 2001

::Positioning for Success: Competitive Analysis and Profiles of CRM Services Leaders and Innovators, 2001 - IDC, Aug 2001

::Worldwide CRM Applications Market Forecast and Analysis Summary, 2001-2005 - IDC, Jun 2001

::Case Studies in Customer Relationship Management: Marketing Automation and the Data Warehouse - IDC, Jul 2000

Product Evaluation Tools

::Forrester's eBusiness TechRankings

::Gartner Decision Driver  

::SPEX Enterprise Marketing Automation 2001  

::TechnologyEvaluation.Com - TEC Knowledge Bases (KBs) combine detailed vendor and product information with a web-based decision support environment (WebTESS 2.0 KB viewer) to assist decision makers and advisors through the technology evaluation process 

White Papers

::Maximizing Customer Value with Analytical CRM - Jennifer Sullivan, Unica

Industry Solutions

::SAS has unveiled three new enterprise marketing automation (EMA) software solutions for the credit card, telecommunications and insurance industries

::Protagona marketing automation vertical solutions for insurance, financial, telecommunications, retail and internet.

Forbes Rates E.piphany as One of the Best CRM Companies and the Third Most Dynamic Internet Company - 9/10/01

 

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